What we discovered

79% of CEO’s believe that PURPOSE is integral to success (pwc).

A separate study reveals that 95%of global consumers say it is important for them to engage with companies that have a strong purpose, but unfortunately, only 37% of consumers believe that businesses have a purpose.

Study also shows that 83% of millennials want to engage with brands that know what they stand for, have a true passion, support and give back to their communities.

purpose-driven business model is the new edge, businesses that have understood this are making more profit & impact than profit-driven companies.